Menu Close

Photo-book creation: MyPublisher vs Picaboo vs Blurb

[Update Apr 16, 2010] If you are here because you’re looking for comparisons of various photo-books software – and why else would you be on this page, anyway? – I also invite you to also read my most recent follow-up at this link

Having finished with Travelog, I spent some free time in the last couple of days test-driving two services for photo-book-making that I first mentioned in this article: MyPublisher and Picaboo. For those interested, the first-time user comparison follows.

[Update Jan 2nd]: I also now played for a couple of hours with another similar service that only recently came to my attention, Blurb. The article has been updated to include that in the comparison.

These services were my primary targets because photo-book production is their specialization, unlike photo-sharing and -printing online services that may offer photo-books as additional products. The key similarity between the three is that they provide a desktop software for creating your book, which is uploaded in its finished form for professional printing. MyPublisher is currently on version 3.1 of the software, Picaboo is at 2.0, Blurb’s BookSmart application is at 1.9.9.

Page layouts

Picaboo offers almost 300 different page layouts, from text-only or 1-photo-per-page to “blanket-spread” that can accommodate 20 or so pictures on a single page. MyPublisher possibly offers a similar total number of layout options, but with a serious limitation: You need to select a book “style” before starting with your project, and each style has only a segment of layouts available, somewhere in the vicinity of 90. Conversely, when Picaboo asks you to select your book style, that is simply to pre-build an empty book (or to automatically build the book with the sequence of your selected pictures); you then have a complete control over layout changes, not limited by the book “style”. To wit, Picaboo has 50 different layouts for a single-photo page; MyPublisher’s Travel style offers only 7. Furthermore, almost all of MyPublisher layouts are grid arrangements. A fun layout such as the one below is only possible in Picaboo.

Click to enlarge.


Blurb does not force you into a limited selection of layouts and segregates them into for-purpose categories, such as “Recipes”, “Quotations”, “Index”, and special types such as “Copyright pages” or “Table of contents”. Altogether, there are probably over 200 layouts, of which 93 are picture ones. Unfortunately, most of them are uninspiring and grid-like. There are 16 variations of “collage” layouts, where you can combine up to 5 photos in an overlapping fashion, but nothing very elaborate.

Where Blurb comes ahead is that it allows you to design the book dust jacket or cover, as opposed to the other two services, where you can only select a picture to appear at the front of the book.

Advantage Picaboo by a mile, with honorable mention to Blurb for the cover design.


MyPublisher provides unalterable stock backgrounds for every book style, with some styles allowing for an additional choice of background color for every page. Picaboo, just as with layouts, offers 130 “basic” backgrounds, with user in complete control of choosing one for every page. In addition, there are tons of custom backgrounds downloadable from its “free goodies” library. Some of those are pretty elaborate. (The background I randomly picked for the picture above comes from basic “New Year” themes.) Blurb offers 85 backgrounds of patterns and watermarks, none of them especially brilliant, which are further customizable in terms of the actual colors, plus the full RGB palette of solid color backgrounds. You can also add assorted “ornaments” (small images appearing at the top and bottom of pages), if you are so inclined.

Advantage Picaboo by a light year over MyPublisher and considerable distance over Blurb.

Image library

Your images are loaded into the “media tray” in all applications. If you select a batch of images to load from a folder on your PC, they will be ordered chronologically by the date they were taken on in Picaboo and MyPublisher, but not in a discernible order in Blurb. You can then manually re-order them in all three applications. The film-strip nature of the tray in Picaboo and MyPublisher makes it somewhat inconvenient to organize large sets, since you only see a portion of your set in the tray at any given time. MyPublisher provides a separate facility to re-organize your set in a grid gallery view. Picaboo and Blurb do not, but Blurb’s tray is vertical with two pictures in a row, so manual ordering is easier. Blurb also provides several standard options to sort the pictures by, although “Date Picture Taken” does not seem to be one of them (“Date Added” did not produce the sort order that I expected).

Advantage Blurb, with MyPublisher beating out Picaboo for second place. This is a not very important item, though.

I also had a strange problem with Blurb in that it did not allow me to navigate through my hard-drive folder structure to get to the picture set that I wanted. I had to copy the folder to Desktop in order to be able to see it. My email to technical support elicited an advice to use the work-around until the bug in the system can be fixed.

Page order

Picaboo allows for re-ordering of pages in your book even after you’ve finished editing them, via a separate page order screen. Blurb does it in a film-strip fashion: You have a strip of your pages running along the bottom of your workspace; just drag and drop pages to re-order as you wish. In MyPublisher, if you want to put the pages in a different order, your only choice is to insert new pages at the desired points and manually transfer all photos and captions from the old positions.

Advantage Picaboo slightly over Blurb, with MyPublisher not even competing.

Photo re-use

In MyPublisher, if you want to re-use the same photo in two different places in your book (for instance, first as a title picture and later as a properly captioned entry), you have to add it to the media tray twice. As soon as you insert a picture into your book, it is taken off the tray. Picaboo gives you control over the process: You can have images drop off the media tray as they are placed in the book, or you can keep all images in the tray; no double-loading of the same image for re-use is needed. Blurb does the same and even allows you to sort your images by the “used in book” indicator.

Advantage Blurb and Picaboo, although I realize that for most projects this may not be an issue.


All products allow text-only pages for extended narration. But when it comes to caption boxes, MyPublisher is considerably less flexible than Picaboo, which in turn is slightly less flexible than Blurb. There are only a dozen fonts in MyPublisher, versus about 40 in Picaboo and over 200 in Blurb. There is a character limit on every caption box in MyPublisher, pretty much defeating any possibility of telling a short story related to the photo in question. Furthermore, every caption box in MyPublisher is preset with less than a handful allowed font sizes. Picaboo sets no such limitations – anything from 8 to 72 pixels go, and you are limited only with the area of the caption box. Blurb is the most advanced in this aspect, alone of all applications allowing for different font attributes to be mixed within the same caption box (with font sizes from 7 to 80 pixels). It also has a nifty way of alerting you when you text does not fit into the caption box boundaries (MyPublisher does a less niftier thing to alert you to the fact that you exceeded the character limit).

Because I need to be able to put large chunks of text among the pictures on occasion, this is a huge advantage Blurb or Picaboo for me, with Blurb ahead by a neck.


As I mentioned in the past, I wanted to be able to write my narrations in Russian in the photo-books. MyPublisher strictly refuses to recognize Unicode after a certain limit (French diacritics or German ß will be accepted, but Cyrillic letters or Czech ř, for instance, will not). Picaboo played a cruel joke on me with its acceptance of Cyrillic without a problem; after I saved my work, closed the application and re-opened it the next day, all of my Russian text showed up as pretty rows of question marks, with no way to recover. I abandoned my idea of writing my narratives in Russian altogether.

No advantage.

Because I was test-driving Blurb after I made the above decision, I did minimal checking of its tolerance for Unicode. I was able to type Cyrillic characters in a caption box, closed and saved my project, re-opened it right away and saw the captions unaffected. It might be a serious advantage Blurb, if not for the fact that I already dismissed the necessity of it. You may think it a key factor.

Updated on 04/24/2012: A couple of commenters below supplied conflicting information about Cyrillic support in MyPublisher since this article had been penned. I am not keen on a re-review at present due to available bandwidth, so please keep in mind that this review was written as far back as 2008, and all of the products must have evolved since. Exercise your own due diligence if any of the parameters that I used herein are of importance to you.

Spell check

MyPublisher and Blurb both offer integrated spell check. Picaboo FAQ suggests writing all of your captions in a spell-check enabled software, such as MS Word, and then copying/pasting it into the book. Since I don’t finalize the caption until I see how it looks on the completed page, I was stuck with doing the reverse: Copying the text into MS Word for a last-minute check of the spelling. Far from optimal, but I certainly do not want “Cathderal” to appear in the caption accompanying a beautiful shot. Picaboo FAQ also mentions that they are considering adding a spell-check engine into the future versions of the product.

Big advantage Blurb and MyPublisher.


Ordering of a completed book is done similarly in both products, but Picaboo has all of the finishing options, shipping options and the total price for the order on a single screen (if you are ordering multiple copies of the same book, then it becomes somewhat confusing with another screen in play). MyPublisher does a step-by-step checkout and, annoyingly, does not allow you to see the total cost until you provide your credit card information. Blurb also has a step-by-step checkout, with a twist of its own: There is no “Back” option to modify the previous information; you have to click on the “Shopping cart” to start from the beginning.

Advantage Picaboo.

Back up

Picaboo attempts to back up your saved projects to their online store every time you close the application on your desktop. You may or may not like this feature, but because the software is smart enough to upload only deltas as the work progresses, it may be useful for large undertakings. After all, you will need to upload the book eventually. In MyPublisher abd Blurb, upload only happens at a point of buying or sharing the book.

I give tiny advantage to Picaboo.

Electronic sharing

All services allow you to share your completed books with others online.

With Picaboo, you need to designate a “pal” in your desktop software; if that pal is another Picaboo user, your book will download into their application; otherwise, a link to your online book will be sent to them in an email (that link cannot be “navigated to” – you have to know the exact URL, which has your encrypted user id and encrypted book reference number). Your pals will be able to view the book online and may then buy that book for themselves; they will have to create an online Picaboo account if they don’t have one. The important thing here is that you can share a previously uploaded book without having to upload it again.

With MyPublisher, the book is uploaded in its entirety every time that you initiate the sharing (you can specify multiple emails at once, though) and stored online, protected by special id and password. Every upload will result in a separate book being stored. Your recipients – and you – get an email with the URL and credentials to view the book online. There is a curious limitation for ordering: Until the book creator bought a copy, friends cannot buy one themselves. Not sure what the reason for that might be.

With Blurb, once you uploaded your book, you can send email invitations to anyone you want to view it. They will get a link with encrypted location of the book. However, unless you expressly turn on preview option for the book, all that the visitors will see is the front cover. Furthermore, the preview function seems to show only the first 20 pages of the book, followed by the back cover. Anyone can buy your book, but if no orders for it are made within 15 days, it will be deleted from the online store. One additional service that Blurb offers is the “sell for profit” facility, where the author can set a price for his/her book, and keep the proceeds after costs.

Overall, on this criterion, advantage Picaboo.

Extra features

Blurb, alone among the three, allows for some sort of conversion of your blog directly into a book. Unfortunately, the only platforms that it can do it from are LiveJournal and TypePad, neither of which I use. It could be an advantage for somebody, but I am just mentioning it as a curiosity.


When I first compared MyPublisher and Picaboo, this is where MyPublisher came ahead.

Let’s first understand that the simplest 8.5” x 11” hardcover book with no cover upgrades will cost the minimum of $39. That’s 20 pages of your pictures in linen hardcover and shipping within the US. At Picaboo, such “basic” book will run only 19¢ more – not exactly a substantial difference. (Curiously, if you choose a leather hardcover over linen, then at MyPublisher you will pay $20 extra for the basic-size book, but at Picaboo only $10 extra.) But if your project requires more than the included twenty pages, the cost widens dramatically, as MyPublisher only charges 99¢ per additional page, while Picaboo charges $1.99. And then, the shipping. MyPublisher uses Fedex, while Picaboo uses Canada Post service (I mistakenly thought that Picaboo was US-based, as all of its pricing is quoted in US dollars; in fact, it is based in Ontario). Domestically within the US, the cost of shipping is almost equal, so no problem; but for someone like me, to ship to Europe, Picaboo costs twice as much as MyPublisher’s Fedex shipping. Furthermore, MyPublisher actually has a UK “branch”, so if I were to sign up with that and pay in sterling, I’d actually come out slightly ahead, as the pound-dollar pricing difference reflects a higher exchange rate than it is now.

My test project at Picaboo was a 33-page book with basic linen cover. I then mocked up a 33-page book on MyPublisher, knowing full well that I could not replicate a similarly elaborate design there; I needed that for a price quote. If I were to ship that book to an address in New Jersey, MyPublisher’s total price for a single copy would be $51.66 and Picaboo’s would be $64.85. Shipping to my home in UK would bring the cost to $62.66 at MyPublisher but to a whopping $90.85 at Picaboo.

And then I tried Blurb. Its “standard” format is 8” x 10”, with the pricing not per exact number of pages but per range of 40-page blocks. It does not allow odd number of pages, so I mocked up a 32-page book. There are three cover options (soft, hard with dust jacket, hard with image wrap). The most expensive of those brings the cost of a sub-40-pages book to $31.95. That’s just two dollars more than a book half its size in pages with standard hardcover at either MyPublisher or Picaboo. And then, the shipping. Blurb ships to over 50 countries and charges only $6.99 for “economy” shipping, no matter the destination. There are express options at higher rates, but they are the same both within the US and beyond. (I also noticed that you can elect to pay in British pounds or euros instead of dollars, but I did not investigate whether it is dollars converted at the exchange rates or separate pricing schemes altogether.) The total for my book came to $38.94, regardless of shipping address.

Advantage Blurb by a mile, with Picaboo bringing the rear far behind MyPublisher.


Cost notwithstanding, I’m going to go with Picaboo for the time being. (My enterprising spouse quickly located a discount coupon online that brought down the cost of my first order by a sizable amount, anyway.)

I think we established that Picaboo is the superior product in terms of unlocking your creativity and setting minimal limitations. Spell-check is the only biggie where it comes short, but even that may not be relevant to everyone. Blurb does good things with texts and covers, but does not offer awesome ways to place your pictures in a book. MyPublisher is way behind either of the two as far as the total package goes. The cost factor pushes Blurb quite ahead, but on balance, the creativity criterion makes the fact that Picaboo is twice as expensive for a 40-page book somewhat palatable (unless, of course, you look to create 100-page books). But only within the US, as the disparity in shipping charges for international destinations is staggering. Which means that I’ll order one copy of my Picaboo test book to see how it comes out, but postpone doing any others until such time that I am back on the American soil.

The outcome

In any such comparison, the quality of the finished product can be an overriding factor. I am not so dedicated to providing an exhaustive analysis as to spend money on the sample results from all services. I have no idea how good or bad a Blurb book can look, but I’ve seen completed MyPublisher books at my friends’, and the quality of photo printing there looks pretty good. I don’t expect Picaboo to be any worse, but I’ll let you know when I receive my book.

[Updated January 3rd, 2009]:
I placed the order on Sunday, was informed by Monday night that the book has shipped, and received it today, on the following Saturday (no doubt slightly delayed because of New Year’s holiday).

The quality is pretty good, although probably stopping short from brilliant. The fun custom background that I selected came out darker in print than it looked on-screen, which gave some of the pages a slightly duller look than expected. It should be an obvious conclusion, but it only became apparent to me when I saw the physical book, that layouts with more than two photographs leave a lot of margin space on the letter-size page and come out comparatively small-sized themselves. The full-page full-bleed pictures, though, are excellent, even though they are clearly dumbed down in the process pixel-wise. And one-photo or two-photos layouts are quite nice. Overall, a positive result; not a home run that makes me completely discard the other alternatives, but a proof that you would not go wrong with Picaboo if you can stomach its extra cost.


  1. Shawna

    Thanks for the great review! I just discovered MyPublisher and had issues uploading and found your review in searching for others that may have had similar issues. I was about to give up on MyPublisher and began searching for other similar programs (have since gotten my book to upload, so I am awaiting my product too). Now I’m anxious to see your review on the comparison between the final products from MyPublisher and Picaboo.

  2. Heidi

    GREAT review! I’ve used Picaboo and MyPublisher both to get books made. I’d agree with you on most of the beneficial qualities of Picaboo over MyPublisher, but let me tell you, having received books from both services, I will not use Picaboo again. For all the nifty little backgrounds and widgets and geegaws that Picaboo has, the quality of the final product is subpar to say the least.

    After one small stint with Picaboo, I’ve gone with MyPublisher for my wedding album and my yearly family photo albums for the last 3 years. The quality at MyPublisher is premium.

    That having been said, this year I’m going to try out Blurb for our annual yearbook. Everything I’ve read so far says they have at least the same quality as MyPublisher if not better, but also much more advanced functionality. We’ll see if the test holds up, though.

    In any case, thanks a bunch for the extremely thorough analysis. VERY helpful!

  3. Ilya

    Thank you, Heidi! As I briefly mentioned in the “Outcome” session, I did not notice a huge difference in quality between Picaboo and MyPublisher. But I only tried the former once and am familiar with the latter through books that my friends and relatives ordered.

  4. mirunache

    There are several issues about Picaboo I did not particularly like:

    1. It is quite slow.
    2. The images, once embedded, are quite difficult (slow and basic) to manipulate.
    3. For one text box, it is not possible to select different font types and sizes.
    4. And the biggest issue: fairness to the customer!!! It is not there, simply put.

    I did not find very customer friendly the approach of XX% discount only for the one type of item. Let me be more specific. First of all, the advertising says that if you order, let say, items exceeding 100$, than you qualify for a discount. So, the first thing I did, it was to create three albums with different trips.

    Well, there is no way to find out that you won’t be able to order multiple items per the same order until you actually try to buy the product itself. By that time, the work invested in creating an album is so significant, that you might decide to proceed with the order. And this is what I did.

    Bottom line, I created three albums, each worth about 50 $ but I had to place three different orders for each of them. This way, it is impossible to achieve the 100$ limit necessary in order to get the advertised discount. Moreover, for each item I paid separate shipping, which is just STUPID. And unfriendly.

    Rules should be straightforward and not based on “fine prints” or similar catches. Also, customer fidelity should be appreciated. Competition is quite strong out there and there are many other options.

    Definitely, Picaboo was a poor option and not one to return to.

  5. J. Pinkerton

    I just completed my 3rd book with Blurb. It was 105 pages (295 images) with a full bleed custom image on the front cover. Total cost including 2nd day shipping was $55. I’ve been wanting to try Picaboo or Lulu, so I went to see if their prices had come down since this time last year. I’m shocked to see how expensive Picaboo still is. My just completed book would have been $210 not including shipping. I’m doing 3 books a year and that is way too expensive.

    I’ve been satisfied with Blurb, since most of what I do are books to give to my kids on their birtdays. I’ve just wondered if there is a publisher that is really good for about half of Picaboo’s price. I checked out photoworks and mypictales, but they have page limits of 80 which isn’t large enough. If anyone has any suggestions, I would appreciate hearing about your experiences.


  6. Ann

    thanks a lot. It’s very helpful. You helped me to decide what to use for my book projects. It seems to me Picaboo is a solely photobook publisher (a lot of fun backgrounds) and Blurb is a book publisher not limited to photos. We don’t see fun backgrounds in books, even those for children, so it explains why Blurb is not that focused on photo creativity. The non-English symbols in Blurb is a big plus: you can publish your own stories written in Russian. Spasibo.

  7. alain

    hi guys. actually the author from a little biased from the get go. but i think he tried his best to be objective about it. however, he made sure blurb was there to cover up for picaboo in case mypublisher was ahead. please don’t get me wrong it really was a good analysis.
    for my take. i’ve done 2 blurb books recently. you can check out amazing thailand and boracay island in
    if the major issue is the price, BLURB hands down comes out the winner.
    for creativity, PICABOO is.
    MYPUBLISHER would be the middle ground.
    what i did was since i was looking for a cheap printing service, i did all d creative aspect of it in photoshop then transported them in blurb as full bleed as suggested in their forums. turned out great!

    as for quality, i think they won’t have huge disparity since they are all inkjet printed (from what i gathered).

    i think for booklovers, discussions like this is very positive. hope i didn’t offend anyone.

  8. TJ

    Blurb now has a new Edit Layout Function.

    This gives the user full creative ability about how the layout of pages will look (except for a few limitations because of printing and such, ex: text boxes have to be ¼” away from the edge of the page). One can use the set page layouts, or take one of these layouts and adjust it, or totally make up their own page design.

    There are buttons to add a image box, add a text box, delete a image or text box, duplicate a image or text box you have in your layout, to show/hide footer, to show/hide header, and to change the order (bring a text or image box forward or backwards).

    There also are general alignment buttons that you can use to align a text or image box horizontally all the way to the left, in the middle, or all they way to the right, and vertically all the way to the top of the page, in the center, or all the way to bottom. There is a spot that shows the coordinates of where your text or image box is, and the dimensions of it. This is offered in points, inches, centimeters, and pixels (at 300 DPI). There is also is an option to turn on of off a grid which can be helpful, thou there are no numbers on it.

    You can always use your mouse to change the size of an image or text box and its location. Using the arrows keys on your keyboard you can also come in handy to just nudge a photo in a specific direction. You are able to zoom in and out using the same type of zoom control as you can when creating your book

    In the Edit Layout view, you can not see the images or actual text you are working with when making the page layout which can be a pain, if you’re designing the page to specific photos and want part to overlap at just the right points or other similar situations. But you can always go back and make adjustments.

    When your finished creating your layout, you can save your temples to use again (they are kept separate under the title “my page layouts”) or you can just apply the changes to that one page and not have them saved as template to use later (though you could always go back to that page and select edit layout and then save without making any changes as a template if you change your mind). You also are able to cancel, and not save any changes. When you save your page design you are able to title it what ever you want, this gives one the ability to make very similar layouts easily with out having to remake the base of layout all over again.

    I have not ordered a book yet from blurb and can’t comment on the quality of the final product and if there is any difference in the quality of pages made from their set temples or ones created by a user.

    Over all the Edit Layout Function is not perfect. I would probably tweak it here and there, but this new feature is a really nice and a welcomed addition to Booksmart.

    It is really nice to be able to adjust layouts and make my own using this feature, something which I have always wished I could do in Booksmart. Even just by adding a text box to a page so I can add a caption

  9. Johnnno

    I have used My Publisher many times and found the quality fantastic, the issue I have is that I need to re format my laptop and all my albums are still stored on the hard disk.

    How do I back them up to a DVD or external hard disk???

    Any help would be appreciated

  10. Ilya

    I do not use MyPublisher currently, but I am pretty sure that there is a folder under My Documents (or, maybe, under MyPublisher folder in Program Files) that contains all of your work. Moving that folder to external storage should allow you to restore it later, once you have re-built your system.

  11. Alexandra

    Awesome reviews & very helpful.

    I have been playing around with Picaboo. I love the idea of having backgrounds. Here is a link: preview.

    I will order and check out the quality. My only problem, is, that I can not share the book with my clients without them seing the price. Also, Picaboo puts its logo on the book apparently, which bothers me.

    I will try MyPublisher. But do they put a logo on the books? Also, can I share the link of a book, without showing the price?


  12. Ilya

    It’s a beautiful book, Alex.

    Re: showing book price, I don’t believe that you can share a Picaboo book without there being a “Buy this book” button somewhere on the screen. Clicking that will obviously eventually show your viewer the book price. But – I am pretty sure that other services work similarly. After all, they only make money if people order books from them.

    Picaboo put its logo on the back cover. I don’t have any objections to that, to be honest. I never ordered anything from MyPublisher, but if memory serves me right from the books I’ve seen at friends’ houses, they also put their logo on the back of the book.

    Thank you for reading!

  13. Ingrid

    I would love to have you do a review of the photobooks offered by my company, AdoramaPix. The books are printed on actual photo paper(Fujifilm Crystal Archive Album) so they have unbelieveable color and detail.

    You can go to our website ( and set up a free account, then email me with the log in email address and your choice of what size and length book you would like. I’ll set you up with a free book as a prepaid in your account.

    Our books really are different and heads above the competition; I hope you will take me up on this offer and see why!

    Ingrid Spangler
    Marketing, AdoramaPix

  14. alaina

    Hi there! Your review was super helpful. One note on MyPublisher that might be helpful to new reviewers…it’s actually quite easy to order/reorder photos. If you go to the page view with four boxes (in the bottom left corner, the third option) – it will actually show all your pages as thumbnails. From there, you can just click and drag a page wherever you wanted. I also found it helpful to delete pages in that view, as you could just click the little X on the thumbnail vs. clicking ‘remove page’.

  15. Ilya

    Interesting – almost two years since another commenter suggested that it did.

    I humbly suggest to anyone who makes use of this review to exercise their own due diligence. After all, it’s been over 3 years since I published it – the products had to evolve in that time.

Comments are closed.