An article in the Economist bemoans the decreasing consumer spending and its effect on the “High Street” (equivalent of the American term “Main Street”). It appears that there are already small but discernible declines in how much people spend this holiday season compared to last year. Given that the normal year-on-year trend is upwards, seeing a quantifiable decline is a cause for alarm.
Yet, going to any shopping mall, one cannot get over the impression that there are simply insufferable hordes of shoppers everywhere. It feels as though there are more people doing shopping than we’ve ever seen in the years past. Either the spend per person is much lower than before – or, more likely, the brain refuses to allow that what one sees today cannot be the worst crowds ever.
Funny how your perception works.